- Case Studies
Resolutions Australia
Industry:
Mediation and counselling
Services:
Web Design
UI/UX
WordPress Development
About Resolutions Australia
Resolutions Australia provides professional mediation and counselling services to individuals, couples and families across Australia.
With close to 30 years of experience, the team helps people work through family disputes, separation, divorce, parenting arrangements, property matters and financial settlements. Counselling is also available for people who need support with their mental health and wellbeing.
Many services can be accessed online, giving people a private and convenient way to get help wherever they live. With services covering different situations and locations, the website needed to explain each option clearly and help people understand where to start.
Challenges Faced
Explain complex and sensitive services clearly, establish trust and compete for mediation-related searches.
Complex services needed clearer explanations
Different mediation options had to be easy to find
Trust needed to be built from the first visit
Booking support needed fewer steps
More locations needed stronger Google visibility
Helpful information needed to support organic search
Our Strategy
Give people clear answers and an easy way to find the support they need.
The website was planned around the questions people have when searching for mediation or counselling. Each service needed to explain what it covers, how the process works and what someone can do next.
Clear Service Pages
Kitchen, bathroom and laundry products were organised into clear sections, helping customers reach the right part of the catalogue without searching through unrelated items.
Simple Information
Detailed mediation topics were broken into easier sections, giving visitors useful answers without making them work through large amounts of information.
Trust From the Start
Experience, qualifications, pricing and the mediation process were made easier to find, helping visitors understand who they would be speaking with.
Easy Ways to Book
Consultation and enquiry options were placed across important pages, allowing people to ask for help when they felt ready to take the next step.
Location-Based Search
Dedicated location pages helped people searching in Melbourne, Brisbane, Perth and other areas find mediation services available to them.
Helpful SEO Content
Service pages, location content and educational articles answered common questions while helping the website appear for more relevant searches on Google.
This gave visitors a clearer path from searching for information to understanding their options and contacting Resolutions Australia.
After Redesign
What We Delivered
A clear and informative website that helps people understand their options and reach the right service without added confusion.
Responsive Website
A new website gave visitors a clear and consistent experience when looking for mediation or counselling from desktop, tablet or mobile.
Mediation Service Pages
Separate pages explained family, divorce, parenting, property and financial mediation, helping visitors find information related to their individual situation.
Counselling Pages
Dedicated content explained the counselling support available and gave people a clear place to start when looking for professional help.
Booking & Enquiry Options
Clear contact and consultation options made it easier for visitors to ask questions or arrange support when they were ready.
Educational Content
Useful content answered common questions about mediation, separation and related matters, giving visitors more information before they decided what to do next.
Location Pages
Pages for key Australian cities helped people find relevant mediation services while giving the website more opportunities to appear in local searches.
On-Page SEO
We improved page content, headings and search terms to help Google understand the services offered and connect them with relevant searches.
Ongoing SEO
Regular SEO work continued to build search visibility, bring more people to the website and reach those actively looking for mediation support.
The Results
Clearer content and ongoing SEO helped more people discover Resolutions Australia through Google and find the support they were searching for.
Clearer access to mediation and counselling services
The new website and ongoing SEO work helped Resolutions Australia reach a wider audience through search, while making important service information easier for visitors to understand.
The Impact
Making professional support easier to find when people need it.
Resolutions Australia now has a website that clearly explains its mediation and counselling services without making an already difficult situation harder to understand.
Stronger Google visibility is bringing more people to the website, while clear service information, location pages and simple booking options help visitors move from searching for answers to speaking with the right professional.
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