- Case Studies
HoldFast Components
Industry:
Upholstery & Industrial Components
Services:
Web Design
UI/UX
WordPress Development
About HoldFast Components
HoldFast Components is a 100% Australian-owned supplier of upholstery, industrial and packaging products, operating from Tullamarine, Victoria since 2002.
The company supplies a wide range of products including upholstery fabrics, foam, fasteners, zippers, threads, webbings, adhesives, hook and loop products, industrial fabrics and packaging materials.
Its customers come from many different industries, including furniture, caravan, marine, canvas, bedding, motor trimming, curtains and blinds, and picture framing.
With such a broad range of products and customers, HoldFast needed a website that made it easier for people to find the right component without working through a complicated catalogue.
Challenges Faced
A large technical catalogue needed a much simpler way for customers to find exactly what they were looking for.
Products covered many different categories and uses
Several industries needed their own browsing options
Technical product details needed clear presentation
Customers needed a quicker way to search products
Trade customers needed clear ways to make enquiries
The full catalogue needed to work across all devices
Our Strategy
Give customers more than one simple way to find the right product.
Some HoldFast customers know the exact component they need, while others start with their industry or application. The website needed to work well for both.
Browse by Industry
Products were grouped around industries such as furniture, marine, caravan and bedding, helping customers start with the area most relevant to their work.
Clear Product Categories
Upholstery, fabrics, adhesives, zippers, threads and other products were placed into clear categories, making a large catalogue much easier to work through.
Quick Product Search
Search was made an important part of the website, giving customers a faster option when they already knew which component they needed.
Consistent Product Pages
Product information was presented in a familiar format, helping customers check sizes, materials, options and other details before making an enquiry or order.
Trade Customer Access
Clear contact and trade enquiry options gave business customers an easy way to ask questions, discuss products or arrange their requirements.
Easy Mobile Browsing
Product categories, search and key information were made easier to use on mobile, helping customers check products while away from their desk.
The new setup gave customers the choice to search directly, browse a product category or start with the industry they work in.
After Redesign
What We Delivered
A complete online catalogue built to handle a wide product range while keeping everyday product searches simple.
Complete eCommerce Website
A new online store brought HoldFast’s product range together and gave customers one place to browse, search and find the components they needed.
Full Catalogue Migration
Existing product information was moved into the new website and organised carefully so customers could continue finding products without losing important details.
Product & Industry Navigation
Customers could browse by product type or industry, giving them different ways to reach relevant components depending on how they preferred to search.
Product Search
A clear search function helped customers find specific products directly instead of working through several catalogue categories.
Product Pages
Individual pages brought important product information together, making specifications, available options and other details easier for customers to check.
Trade Enquiry Pathways
Trade customers were given clear ways to contact the team, ask product questions and discuss requirements that needed more information before ordering.
Delivery Information
Australia-wide delivery information was made easier to access, helping customers understand their options before placing an order or making an enquiry.
Responsive Layouts
The catalogue was designed to work across desktop, tablet and mobile, giving customers reliable access to product information wherever they were working.
The Results
The new website made the catalogue easier to use while reducing the time spent handling product requests manually.
With products organised by both category and industry, customers can now find more information themselves before contacting the team. This also gives HoldFast a more practical way to manage a large catalogue online.
The Impact
A product catalogue that works better for customers and the HoldFast team.
HoldFast now has a website that reflects the size and variety of its product range without making customers work hard to find what they need.
Whether someone is searching for a specific fastener, comparing upholstery materials or browsing products for their industry, the website gives them a clear place to start. For the HoldFast team, better product information and easier online access can also reduce basic product questions and make everyday customer requests easier to manage.
Time to Start a New Project!
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