- Case Studies
Tap & Sink
Industry:
Kitchen, Bathroom & Laundry Retail
Services:
Web Design
UI/UX
WordPress Development
About Tap & Sink
Tap & Sink is a Melbourne-based showroom and online retailer supplying kitchen, bathroom and laundry products to customers across Australia.
With more than 36 years of experience in the building industry, the business works with homeowners, renovators, builders and trade customers looking for quality products for new builds and renovation projects.
Their online range covers everything from kitchen sinks and tapware to baths, basins, vanities, showers, mirrors and outdoor products. Customers can also shop well-known brands including Meir, Oliveri, Decina, Remer, ADP and Euro Appliances.
With hundreds of products, different brands, sizes and product options available, the website needed to make shopping simple without cutting down the amount of choice.
Challenges Faced
The main challenge was helping customers find the right product quickly within a large and growing online catalogue.
Hundreds of products needed better organisation
Categories and brands had to be easier to browse
Product options needed a clearer layout
Finding specific products took too many steps
Mobile shopping needed to be more convenient
Cart and checkout needed a simpler process
Our Strategy
Make a large product catalogue feel simple from the moment customers start shopping.
99 Digital looked at how customers shop for kitchen and bathroom products online. The focus was on helping people move easily between categories, brands and individual products without losing track of what they were looking for.
Clear Product Categories
Kitchen, bathroom and laundry products were organised into clear sections, helping customers reach the right part of the catalogue without searching through unrelated items.
Better Product Filters
Categories, brands and product options were made easier to filter, helping shoppers narrow a large catalogue down to products that matched their needs.
Simple Product Pages
Product information, pricing and available options were arranged clearly, giving customers the details they needed before deciding whether to add an item to cart.
Easier Brand Shopping
Dedicated brand pages gave customers a direct way to browse products from manufacturers they already knew or wanted to use for their project.
Smoother Mobile Shopping
Product listings, menus and key shopping actions were improved for smaller screens, making browsing and buying easier for customers using their phones.
Quicker Checkout
Cart and checkout steps were cleaned up to make completing an order straightforward once customers had found the products they wanted.
Together, these changes made a large catalogue easier to manage for the business and much easier to shop for customers.
After Redesign
What We Delivered
A complete eCommerce update built around easier browsing, quicker product searches and a smoother path to purchase.
eCommerce Redesign
The online store was redesigned to give products more space and make shopping easier across the main sections of the website.
Product & Category Templates
Consistent layouts were created for products and categories, making information easier to read as customers moved between different parts of the store.
Catalogue Navigation
The catalogue structure was improved so customers could move between kitchen, bathroom, laundry, brands and product types without unnecessary searching.
Product Search
Search was improved to help customers quickly find specific products rather than manually working through a large number of catalogue pages.
Brand Pages
Dedicated pages brought products from each brand together, giving shoppers another simple way to find items for their home or renovation project.
Mobile Optimisation
Product pages, menus and shopping features were adjusted for mobile, giving customers a better experience when browsing or purchasing from their phone.
Website Speed Improvements
Performance improvements helped pages load faster, particularly where images and performer content played an important role in the browsing experience.
Cart & Checkout Improvements
The final steps of the purchase were simplified, helping customers review their products and complete their online order with less effort.
Performance Optimisation
Website performance was improved to keep product and category pages loading quickly, even with a large number of products and images to display.
The Results
The updated store made everyday online shopping faster and easier, from finding the right product through to placing an order.
Shopping Simpler product browsing from start to checkout
Customers now have a clearer way to browse a large range of products, compare their options and complete purchases without unnecessary steps getting in the way.
The Impact
A busy online catalogue that now feels much easier to shop.
Tap & Sink can offer customers plenty of choice without making the website difficult to use. Clear categories, useful filters and improved product pages help shoppers find what they need, while the faster mobile experience and simpler checkout make buying easier from any device.
The new setup also gives the business a stronger online store that can handle more products, brands and categories as the range continues to grow.
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