- Case Studies
Green HomesImprovements
Industry:
Roofing & Home Improvements
Services:
Web Design
UI/UX
WordPress Development
About Green Homes Improvements
Green Homes Improvements is a Melbourne-based roofing and home improvement business providing roof repairs, restorations, replacements, guttering and carpentry services.
With more than 20 years of industry experience, the team works with homeowners across Melbourne to protect, repair and improve their properties. Their focus is on reliable workmanship, straightforward advice and practical roofing solutions built around each home.
As the business continued to grow, they needed an online presence that better reflected their experience and made it easier for homeowners to discover their services and get in touch.
The Challenge
The challenge was to improve online visibility while creating a better experience for potential customers.
Limited visibility for high-intent local searches
Roofing services needed clearer online positioning
More consistent, qualified enquiries were required
The website needed a faster, mobile-friendly experience
Stronger calls to action were needed to drive enquiries
Our Strategy
Connect with Melbourne homeowners at the moment they’re actively searching for roofing services.
99 Digital developed a focused digital strategy that brought together website experience, local SEO and paid advertising. The aim was not simply to increase traffic, but to attract homeowners with genuine roofing needs and make it easier for them to take the next step.
Service Targeting
We focused on the roofing services that mattered most, giving each one its own page with clear information for homeowners ready to enquire.
Local SEO
Melbourne was the main focus, so we improved local rankings and helped homeowners find the business when searching for nearby roofing help.
Google Ads
We targeted searches from people who already needed roofing work, ensuring Green Homes Improvements was visible to potential customers when they were looking for help.
Conversion Focus
Getting more visitors was only half the job. We made quotes and inspections easy to request, with clear contact options across the website.
Mobile Experience
With many homeowners searching from their phones, we made sure the website loaded quickly, worked smoothly and made contacting the team simple.
Clearer Service Journey
Simple navigation helped visitors move between roofing services, understand what Green Homes Improvements offered and reach the right page without unnecessary searching.
By combining organic visibility, paid search and a conversion-focused website, we created a clearer journey from search to service page to enquiry.
What We Delivered
A connected digital approach designed to attract traffic and turn it into genuine enquiries.
Website Design & Development
A fast, responsive website built to make services easy to find and enquiries simple across desktop and mobile.
Dedicated Service Pages
Individual pages for key roofing services, giving homeowners clear information while targeting relevant searches across Melbourne.
Local SEO
Local search optimisation to help the business appear when homeowners searched for roofing services in their area.
Google Ads
Search campaigns targeting people already looking for roof repairs, restorations and other roofing services.
Conversion Optimisation
Clear quote and inspection options were placed across key pages to give visitors an easy next step.
Keyword Targeting
Relevant roofing and location-based searches were targeted to bring people with stronger enquiry intent to the website.
Mobile Optimisation
Pages were improved for speed and usability, giving mobile visitors a quicker and easier way to browse and enquire.
Lead Tracking
Enquiries and campaign performance were tracked to understand which channels and searches were bringing in valuable leads.
The Results
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The new digital presence helped Green Homes Improvements reach more relevant customers, improve website conversions and create a stronger foundation for ongoing lead generation.
The Impact
A stronger online presence built for ongoing growth.
Green Homes Improvements now has a faster, clearer website that makes it easier for Melbourne homeowners to find their services and enquire. With SEO and Google Ads supporting the website, the business has a stronger foundation for bringing in qualified roofing leads.
Time to Start a New Project!
Whether you need a brand-new website or want to improve your existing one, we’ll build a website that looks great, performs fast, and helps your business generate more leads.
